Writing

Articles on the strategy & tactics of commercial SaaS product & company leadership

Using Lean Value to Make Great Product Decisions

Using Lean Value to Make Great Product Decisions

Focusing your product team on customer value creates winning products faster. Here's how to get started.

Lean and the contemporary tech company

Lean and the contemporary tech company

Explore the transformative potential of Lean for your SaaS and learn how to maximize customer value, eliminate waste, and implement continuous improvement strategies to fuel your success.

Pepsi Challenge Products

Pepsi Challenge Products

Your product is attractive and inviting, but will users stay around long enough to drink the whole can?