Writing

Articles on the strategy & tactics of commercial SaaS product & company leadership

Principles, Strategies, and Tactics

Principles, Strategies, and Tactics

Know when to let best practices and good ideas go by understanding the difference between principles, strategies, and tactics.

Focus your team on time to market

Focus your team on time to market

See how going all-in on shipping features fast is an under-used super power that boosts revenue and drives growth for your business.

Minimizing waste in your SaaS Product

Minimizing waste in your SaaS Product

See how Lean principles can deliver more for your customers and make your team happier too by building on the practices you're already adopting.

Using Lean Value to Make Great Product Decisions

Using Lean Value to Make Great Product Decisions

Focusing your product team on customer value creates winning products faster. Here's how to get started.

Lean and the contemporary tech company

Lean and the contemporary tech company

Explore the transformative potential of Lean for your SaaS and learn how to maximize customer value, eliminate waste, and implement continuous improvement strategies to fuel your success.

Pepsi Challenge Products

Pepsi Challenge Products

Your product is attractive and inviting, but will users stay around long enough to drink the whole can?